Masterclass · Mastery · 6h

The Business of the Face

Build an aesthetic practice that is yours.

Six hours on the part nobody teaches you in school: how to price, brand, market, and sustain a practice you are proud of — without burning out.

The Business of the Face
Preview trailer
What you will learn
  • Price your work with confidence and margin.
  • Craft a brand that attracts your ideal patient.
  • Build retention systems that run without you.
  • Navigate social media without selling your soul.

Margin, not revenue. Retention, not reach. You are not a commodity. Price like it.

— Miranda
What to expect
  • 01Six hours of teaching paced in 15 to 30-minute lessons. Watchable between consults.
  • 02A live, editable pricing workbook that models chair-hour yield for your specific service mix.
  • 03Brand kit templates — signatures, photography grids, consult scripts — in print-ready format.
  • 04Quarterly live Q&A for the first year. Bring one number you are afraid to change.
  • 05Office-hours access to Miranda via email for the first thirty days.

For

  • Established injectors running an independent or semi-independent practice.
  • New clinic owners who can read a P&L but want to raise their prices without losing sleep.
  • Clinicians who feel the book is full but the margin is thin.

Not for

  • Anyone expecting a get-more-patients funnel course. This is not that.
  • Injectors who are happiest as W-2 employees. This is written for owners.
Curriculum

Module I

Pricing & Margin

  • Know your numbersPreview
    20 min
  • How (and when) to raise prices
    18 min
The teacher
Miranda “Mimi” Webb

Miranda — Injector Mimi

Aesthetic injector, educator, and founder of the Injector Mimi Atelier. Teaching a measured, editorial approach to the craft since 2021.

Questions

Do I need to already own a practice?

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You need to be in control of your own pricing — whether you own the room, rent the chair, or are negotiating a split. If a manager sets your prices, this is premature.

Is this marketing or operations?

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Mostly operations — pricing, retention, margin, systems. Marketing is a chapter, not the course.

Is the workbook usable if I don't know Excel?

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Yes. It is macro-free, with a 60-minute walkthrough video that assumes you have used a spreadsheet but nothing more.

Refund policy?

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Fourteen days, no questions, up to 25% completion.

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