On Pricing

There is a moment in every injector's career — usually around year three — where the calendar is full and the bank account is not.

You are not a commodity. You are a clinician with judgment, craft, and a license. Price like it.

**Chair-hour margin**, not treatment price. Your unit of measure is an hour.

**Retention** is worth more than acquisition. Raise prices slowly, from the top.

**Say no** before you say yes. The patients who push back on price are rarely the ones who stay.

Quiet courage. One conversation at a time.